The right broker – Whats best for you?
Choosing your broker is extremely important and you must do your due diligence. You’re going to pay them a lot of money, which if you are smart and do your homework, will be a great investment.
Do not focus on percentages. Focus on who is going to do the best job for you and who is really interested in selling your property instead of just having it as a nice looking listing on their website.
Similarly, don’t focus on broker reputations because there are a lot of great brokers, small boutique Agencies or owner managed agencies with unknown reputations and there are a lot of top brokers who I would not trust to watch our dogs for an hour!
The most important thing is that you click with the person you are interviewing and you feel that you will be able to complete a transaction with that person.
Now of course there are always a few hiccups along the way and nobody can predict the future, but if you only like a broker because he or she told you what you wanted to hear, it probably won’t work out in the end.
A home is a huge asset and there’s a lot of money on the line, you need someone who is an expert, and not just someone who says what you want to hear and nods their head. You need to go to the best! If you had a heart murmur would you go to a neurologist? If you were having a neck lift would you go with the guy that specializes in rhinoplasty? Of course you wouldn’t because no one wants to come off the table looking like Jocelyn Wildenstein!
How to choose the right broker to sell your property?
At the end of the day, you’re selling a million dollar asset and that deserves special attention and expertise.
You wouldn’t go to a doctor at the local free clinic to perform open-heart surgery, so why would you hire a discount broker for a pristine million dollar property?
As a homeowner, forget about negotiating commissions and start worrying about who’s going to do the best job for you.
When a broker disagrees with you about pricing, try to understand their thought process and learn what their reasons are.
If they are anything like me, then they will carefully walk you through their very calculated reasons for arriving at the price they did.
Now I’m not saying you need to believe this person.
Go with the person that you trust and makes you feel comfortable and most importantly knows what they are doing!
Work with somebody that doesn’t just give you the highest number, and who doesn’t just say “your right” to everything you say. Find someone who challenges you and who is really interested in supporting you at his fullest to sell your house.